Hamilton, New Zealand

Hi, I'm JP McKay

Helping NZ businesses grow through smarter people strategy, better business development, and the right use of technology.

See what I do →
Employee Benefits Digital Products & AI BD Coaching

Three streams, one through-line

People strategy, digital thinking, and grounded NZ experience — across three complementary businesses.

Grounded. Curious. Practical.

I'm a Hamilton-based business leader with 20+ years in NZ's agriculture and primary sectors — including a stint as Acting CEO at Anexa, NZ's leading vet services cooperative.

These days I run across three businesses that sit at the intersection of people strategy and digital thinking. I'm not a theorist — I build things, sell things, and lead teams.

Post Grad Diploma in Management Studies (Waikato) and a Bachelor of Agriculture (Massey) — but most of what I know came from doing the work.

1Team — CSC Group NZBusiness Manager · Employee Benefits & Retention Platform
Rove DigitalCEO · AI Tools, No-Code & Digital Product Development
LeadsBDBD Coach · Facilitation Programme for NZ Professionals
Acting CEO — AnexaNZ's leading vet services cooperative · 20+ years in agri & primary sectors

Let's connect

Whether it's employee benefits, building something digital, or growing your BD game — I'm always happy to chat.