Hamilton, New Zealand

Helping NZ businesses keep good people and win better work.

I'm JP — Business Manager at 1Team, a Growth Partner at LeadsBD, and the person behind Rove. Three different hats, one underlying job: making it easier for NZ businesses to hold on to the people they've got and bring in the work they actually want.

JP McKay

One person, three hats.
Different work, same approach.

not three businesses I founded —

I'm one person who shows up differently depending on what the work needs. Grounded, practical, built for NZ.

Day Job

1Team

Keeping good people

Business Manager at 1Team (CSC Buying Group). An employee benefits platform helping NZ employers retain their best people with real, tangible perks — not pizza Fridays.

1team.org.nz
Partnership

LeadsBD

Winning better work

Business Growth Partner in a BD coaching programme for professional service firms — ag-tech, tech services, lawyers, accountants. Structured ways to win more of the work you actually want.

How we work
My Studio

Rove Agency

Building with AI

Where I do my own consulting and platform-build work. AI tools, digital products, custom builds — shipped by one non-developer using a modern AI stack with a bias to action.

Recent builds
About me
JP McKay at work

From Cooperatives to code.

My career started in NZ's agriculture sector — CEO roles, boardrooms, cooperatives. Twenty years of that. I learned how NZ businesses really work, and where they get stuck.

For the last decade I've been deep in technology. Building apps, launching platforms, shipping digital products. Not because tech is exciting on its own — because the businesses I'd spent my career around were getting left behind, and the tools to fix that are finally cheap enough for any operator to use.

Today I wear three hats. 1Team helps NZ employers keep their best people, with real benefits — the kind staff actually use. LeadsBD gives professional service firms a structured way to win more of the work they actually want. And Rove Agency is where I build — AI tools, custom platforms, the things I'm working on that don't fit anywhere else.

I'm not a developer. I build things anyway. AI plus modern no-code tooling, plus a stubborn bias to action — that combination ships software faster than most engineering teams I've worked with. Hamilton-based, NZ-focused, always building something.

By the numbers
0+
Years in NZ business
Agriculture, technology, management
0+
Apps & platforms built
For Rove & partners
0+
Websites shipped
Plus landing pages, brand sites
0+
Clients served
Globally and NZ-wide

numbers are nice. work is better.

Let's talk.

Whether it's keeping good people, winning better work, or building something with AI — I'd like to hear from you. No pitch deck required.

jp@rove.agency